The Full FORCE Advantage

Ensure you’re accessing all the benefits your FORCE membership provides. The real estate industry is in a constant state of change. From new technology to new regulations and shifting trends in the market, it is vital that agents remain up-to-date on industry...

Staying Competitive in a Changing Market

A report from Independent Retailer found that 82 businesses closed in Chicago’s West Side after Walmart moved into the neighborhood in 2006. Staying competitive is an everchanging challenge, especially in today’s evolving real estate market. Miguel Soria, Broker...

Troubling Times With Falling REO Inventory

Numerous FORCE agents discuss the ongoing impacts of decline properties brought on by foreclosures and strategies they use to sell certain homes.  As foreclosure rates remain at or near historic lows, the number of available REO properties continue to trend lower as...

Protecting Against Fraud

While technological advancements have helped simplify business processes, it has opened real estate agents and consumers to threats from hackers. Technology is amazing, isn’t it? Advancements in technology have helped simplify and automate seemingly every facet of...

Diversity in the Housing Industry

The subject of diversity and inclusion has been a hot topic for most of 2019, and a FORCE member states that a diverse workforce helps foster “innovative ideas.” The National Association of Realtors reported in 2018 that the average real estate agent is a 54-year-old...