Growing Importance of Real Estate Agents During Pandemic

Nearly half of consumers polled in a new survey said having a professional on hand was vital during this period. The National Association of Realtors (NAR) found in a new survey that 65% of potential buyers who attended an open house within this past year felt comfortable enough with the safety precautions taken to say that they would [...]

Staying Competitive in a Changing Market

A report from Independent Retailer found that 82 businesses closed in Chicago’s West Side after Walmart moved into the neighborhood in 2006. Staying competitive is an everchanging challenge, especially in today’s evolving real estate market. Miguel Soria, Broker Associate, ReMax Advance Realty, said his business conducts regular competitive analyses. “We have a system that emails [...]

Diversity in the Housing Industry

The subject of diversity and inclusion has been a hot topic for most of 2019, and a FORCE member states that a diverse workforce helps foster “innovative ideas.” The National Association of Realtors reported in 2018 that the average real estate agent is a 54-year-old female with a bachelor’s degree, and is a homeowner. NAR [...]