Location-Based Marketing: The Next Big Thing for Agents?

Location-Based Marketing: The Next Big Thing for Agents?

We have all received the advertisements that seem to know when we drive by a particular restaurant or shopping center. It turns out, they do. Advertisers have found ways to track the location of active users, called location-based marketing, and use it to directly target prospective customers. Two of the most popular forms of location-based [...]
Smart Ways to Show Homes

Smart Ways to Show Homes

A staggering 26 percent of Americans who have broadband own some type of smart home device, with the most popular being keyless entry and smartphone-controlled thermostats and security. These devices can provide safety, security, and convenience, and can raise the value of the home itself. New advances in technology are making it easier than ever [...]