Make Your Website Contribute to Your Business Goals

Most real estate agents have a website, and most contain the basics—contact information, a few listings, a headshot and perhaps a bio of the agent. However, some real estate agents have been able to create websites that truly serve their businesses, attract potential clients, and build professional partnerships. About 88 percent of homebuyers rely on websites [...]

How to Leverage Technology in Real Estate

This month, we chatted with tech-savvy Nancy Braun, owner of Showcase Realty in Charlotte, North Carolina, recognized for her effective technological approach to building a brand and maintaining client interactions.   With major companies engaging in personalized advertising and every company, big and small, posting on social media; marketing can seem a daunting, complicated task. [...]