Is the Cold Call Dead?

Some FORCE agents are inundated with so many Internet leads, it eliminates their need for cold calls.   With Zillow, Trulia, Facebook, and all kinds of virtual home tours; the highly personal world of real estate is becoming increasingly virtual and inundated with an ever- increasing need for speed. Among all the places to find [...]

Online Agent Gossip: The Importance of Online Reviews

With consumers putting increasing stock in online reviews, agents ought to be leveraging this growing opportunity to create a positive public image.   Establishing and maintaining 
a good reputation throughout one’s community is a top priority for real estate agents, and many agents find word of mouth goes a long way for their businesses. While [...]

Falling Oil Prices and Rising Foreclosures

The housing market in oil-heavy economies has felt some impact from falling oil prices and the market oversupply.   The number of properties with foreclosure filings at the end of 2015 was the lowest in nine years at 1.1 million, according to a recent report from RealtyTrac. However, while national foreclosures fell to a nine- [...]

Short Sale Briefing

Short Sales May Be Fading, But They Have Not Vanished While home price appreciation has lifted many from underwater, millions of homeowners are not yet afloat. Short sales have declined, but they are still an important option for many struggling homeowners.   Short Sales Fade from the Foreground In line with a recovering economy and [...]

Should You Renovate When Selling Your Home?

When it’s time to sell, homeowners may want to freshen up a few of their home’s details to make it more enticing to potential buyers, but which investments actually get a return, and which are not worth the time and money? In the home-selling process, knowing which home updates will actually reap returns can be [...]