Is the Cold Call Dead?

Some FORCE agents are inundated with so many Internet leads, it eliminates their need for cold calls.   With Zillow, Trulia, Facebook, and all kinds of virtual home tours; the highly personal world of real estate is becoming increasingly virtual and inundated with an ever- increasing need for speed. Among all the places to find [...]

Online Agent Gossip: The Importance of Online Reviews

With consumers putting increasing stock in online reviews, agents ought to be leveraging this growing opportunity to create a positive public image.   Establishing and maintaining 
a good reputation throughout one’s community is a top priority for real estate agents, and many agents find word of mouth goes a long way for their businesses. While [...]

Transferring Your REO Skills to the Probate/Trust Market

As the housing market continues to normalize, FORCE agents are starting to lend their unique skill sets to other niche real estate markets. FORCE member Jack Lewitz is branching out into the field of probate, trusts, and public guardianship.   As we all know, the real estate market in many areas is getting back to [...]

Mentorships Matter

Finding a mentor can be a career-defining move for new agents, allowing them to leverage the years of personal experience and resources of an established professional. The home-selling process can be overwhelming for agents new to the real estate industry. In an environment where even the smallest mistakes can have a large impact, many agents [...]