Using Software to Capture and Nurture New Leads

With lead generation software, real estate agents can reach out and connect with new clients where they first start their home search—online. For many home buyers—about 42 percent, according to the National Association of Realtors—the home buying process begins online. However, the majority of buyers will turn to a real estate agent after some preliminary [...]

Ways to Balance Your REO Business with Real Estate Investors

If you’re looking to enhance your business, it may be a great time to cultivate your buyer-side business—specifically, your investor-buyer business.   By FORCE member Steve Rivkin, Planet Realty, New Haven, Connecticut   FORCE agents are typically looking for new ways to grow their REO listing business; that is a logical and obvious place to [...]

Make Your Website Contribute to Your Business Goals

Most real estate agents have a website, and most contain the basics—contact information, a few listings, a headshot and perhaps a bio of the agent. However, some real estate agents have been able to create websites that truly serve their businesses, attract potential clients, and build professional partnerships. About 88 percent of homebuyers rely on websites [...]

Tips for Creating an Effective Real Estate Blog

  With the advent of Wordpress and other free blogging platforms, setting up a blog is fairly simple. However, it can be difficult to come up with an endless list of content ideas to carry you through each week, as well as determining which topics actually serve your business. Real estate blogs are certainly not [...]

How to Guide Home Buyers Through a Purchase Transaction

Real estate agents do more than sell homes; they also shepherd first-time buyers through the process of purchasing a home.   Experienced real estate agents know the home-buying process inside and out, but homebuyers are often intimidated or overwhelmed by the process. Agents are tasked not only with helping their clients find the right house, [...]

The Impact of TRID on Real Estate Agents

With the TILA-RESPA Integrated Disclosure (TRID) rule now in effect, we reached out to FORCE members to see how the rule is impacting real estate agents and their clients. Are closing delays the new norm, or has the transition been seamless?   The long-anticipated TRID—TILA-RESPA Integrated Disclosure—rule is now in full force. The CFPB insisted [...]