by Sheri Gibbs | May 8, 2017 | In Your Office
We have all received the advertisements that seem to know when we drive by a particular restaurant or shopping center. It turns out, they do. Advertisers have found ways to track the location of active users, called location-based marketing, and use it to directly target prospective customers. Two of the most popular forms of location-based [...]
by Sheri Gibbs | May 8, 2017 | Point of View
Showing a home that is beautifully landscaped and furnished, in immaculate condition, and with cooperative homeowners who are motivated to sell is a dream for a real estate agent, but it is not always the reality. In particular, it can be difficult to show and sell a property that is occupied by a tenant. This [...]
by Sheri Gibbs | Apr 10, 2017 | Uncategorized
How to Choose Keywords and Where to Put Them Search engine optimization (SEO) is an important part of online marketing, but it may seem overwhelmingly complex to some. Others may have developed a strategy years ago and now find their tried and true methods are outdated and could even be hurting their websites’ rankings in [...]
by Sheri Gibbs | Mar 30, 2017 | Industry News
No More Agent Listing with Trulia or Zillow Zillow Group subsidiaries, Zillow and Trulia, announced in February that they will no longer allow manual listing posts by agents beginning May 1, 2017. In order to promote accuracy and timeliness within the Zillow and Trulia sites, MLS sites and brokerages will be required to send the [...]
by Sheri Gibbs | Mar 30, 2017 | Point of View
For those who have poor credit or are struggling to save for a home down payment, there is another way to pursue the American Dream—a contract for deed (CFD). In a CFD, a buyer can move into a home and pay installment payments over time until he or she pays off the home. This arrangement [...]
