Once upon a time, virtual reality seemed like a far-off fantasy, a fabricated idea from an episode of Star Trek. Today, we not only have the capabilities for virtual reality but also the ability to use it in ways never thought of before.
Virtual reality (VR) can immerse you in a virtual world, taking you to new places with a click of a button. Augmented reality (AR) is a step further and can create images on top of a real environment, such as the technology used in Pokemon Go. With virtual and augmented reality technology comes creative new ways to communicate and market, and as a real estate agent, the opportunities are endless.
Virtual and Augmented Reality Listings
Agents are beginning to see the new technology as a way to stand out from the crowd. Using virtual reality, agents can list properties not only with photos but with a complete walkthrough of the premises as well. Allowing prospective buyers the chance to virtually walk through the home can satisfy the most impatient buyer and minimize the need for open houses, which saves both time and money. Viewers can tour the home 24 hours a day from the comfort of their own home.
Augmented reality allows agents a unique opportunity to deliver information to potential clients by utilizing the listing itself. When potential clients point their device at the home, AR gives the ability to generate pop-up information. Agents can advertise area demographics, home features, and local attractions simply by the prospective buyer looking at the home through the lens of a smart device. Agents can implement AR and VR technology easily and effectively through new apps and hosting platforms.
Creating interesting content has become easier and more fun than ever. Listings, open houses, and drive-by tours have become interactive and much more enjoyable for all involved parties by delivering extended information directly to the buyer without the inconvenience of appointment setting and scheduling. This makes the home buying process easier and quicker while creating a more educated buyer in one simple step.
Virtual Reality Apps
Name
360 Panorama
Function
This app is easy to use, works with your phone camera, and has plenty of sharing options.
Cost
Free
Name
PhotoSphere
Function
This app stitches together photos taken with simple walkthrough instructions.
Cost
Free
Name
Panorama 360
Function
This app offers a multitude of filters and effects to add to your tour.
Cost
Free
Augmented Reality Apps
Name
Aurasma
Function
This host allows the user to embed geo-based information that can either be presented as a content code or can present content directly when pointed at by a smart device.
Cost
Plans start at $45 per month, and a free 30-day trial is offered.
Name
PhotoSphere
Function
This app stitches together photos taken with simple walkthrough instructions.
Cost
Inquirers must call for personalized quote.
Name
Appy Pie
Function
This app offers both geo-based information display and image recognition and tracking.
Cost
This service offers plans that range from free to $50 per month.