Showing Your Clients Genuine Gratitude

Showing Your Clients Genuine Gratitude

Often, you may think of saying “thank you” as just another box to check on your to-do list. However, homebuyer clients are more than a source of business—they’re the foundation of the entire residential real estate industry. The art of showing gratitude can mean the difference between just a warm handshake or building a solid [...]

Member Spotlight: Harry Khayalian

Harry Khayalian is a Broker/Owner at Lucent Properties in Pasadena, CA, and recently joined the FORCE. What is your background in real estate, and how does REO fit into your business? Khayalian: I have 21 years of experience in the traditional real estate field, and the REO market is a new chapter in my career. [...]
How to Convert FSBO Listings

How to Convert FSBO Listings

The for-sale-by-owner (FSBO) sector of the market represents an untapped resource for some agents. For those bold enough to view them as opportunities rather than losses, FSBO homes can be a lucrative niche. Before cold-calling your first FSBO listing, it’s good to understand the motivations and outcomes for most sellers who opt for this route. [...]
Hiring a Real Estate Virtual Assistant

Hiring a Real Estate Virtual Assistant

For a real estate agent or broker, the list of daily tasks is seemingly endless and encompasses a wide range of skill sets. For many, their strengths and their passion lie in building relationships and working with buyers and sellers, rather than in scheduling showings, preparing paperwork, researching listings, responding to emails, and entering data [...]