by Sheri Gibbs | Mar 30, 2017 | Events
Featuring Five Star Institute President and CEO Ed Delgado Ed Delgado, President and CEO of the Five Star Institute, addressed a few hundred FORCE members and industry partners during a webinar in February to offer his insights into the future of the housing industry. With a strengthening job market, rising interest rates, and a new [...]
by Sheri Gibbs | Mar 20, 2017 | In Your Office
Expansion can be both a risky and necessary aspect of any business, but this is particularly true in the volatile world of housing. Many owners fantasize about the possibility of expanding their businesses but shudder at the reality of the daunting task of making it happen. Is the Time Right? The very first step: deciding whether [...]
by Sheri Gibbs | Mar 17, 2017 | In Your Office
Competition is steep in real estate, and to be successful, it’s important to stand out among the crowd. While not necessarily new to the housing market, video marketing is being used in all sorts of innovative and creative ways that go further than just listing tours. Many other video techniques can drive traffic to your [...]
by Sheri Gibbs | Mar 17, 2017 | In Your Office
With flooded inboxes and booked schedules, we’re usually firing off emails in a rush. Naturally, from time to time, we’re bound to send a few typos. However, studies show typos and grammatical errors do matter and can hurt credibility. A study by researchers at North Carolina State University found that if an email message contained errors, [...]
by Sheri Gibbs | Mar 17, 2017 | In Your Office
A staggering 26 percent of Americans who have broadband own some type of smart home device, with the most popular being keyless entry and smartphone-controlled thermostats and security. These devices can provide safety, security, and convenience, and can raise the value of the home itself. New advances in technology are making it easier than ever [...]
