How to Sell a Tenant-Occupied Property

How to Sell a Tenant-Occupied Property

Showing a home that is beautifully landscaped and furnished, in immaculate condition, and with cooperative homeowners who are motivated to sell is a dream for a real estate agent, but it is not always the reality. In particular, it can be difficult to show and sell a property that is occupied by a tenant. This [...]
An SEO  Keyword Primer

An SEO Keyword Primer

How to Choose Keywords and Where to Put Them Search engine optimization (SEO) is an important part of online marketing, but it may seem overwhelmingly complex to some. Others may have developed a strategy years ago and now find their tried and true methods are outdated and could even be hurting their websites’ rankings in [...]
2017 Outlook on Housing Webinar

2017 Outlook on Housing Webinar

Featuring Five Star Institute President and CEO Ed Delgado Ed Delgado, President and CEO of the Five Star Institute, addressed a few hundred FORCE members and industry partners during a webinar in February to offer his insights into the future of the housing industry. With a strengthening job market, rising interest rates, and a new [...]
Gifting Like a Pro

Gifting Like a Pro

The tradition of giving your buyers a gift after closing goes back decades, but today’s agents have differing opinions of the best gift ideas. Most agents can agree, however, that gift giving to buyers is an art, and should be approached delicately and sincerely.   Agents agree that when gifting to buyers, there is potential [...]